Amazon opens its first physical clothing store in Los Angeles

The e-commerce giant Amazon opened this Wednesday its first physical fashion and accessories store in a Los Angeles shopping center (USA), which will function as a pilot project before deciding on its expansion plans.

Baptized as Amazon Style, the store sells women’s and men’s clothing, shoes, accessories and cosmetic products with the peculiarity that there is only one display of products that the customer must scan with their mobile phone using a QR code.

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