Another ribbon cutting in the halls of Fiera Milano Rho in this September of the restart of the demonstrations, with those of fashion system towed by Micam Milan 92, the international fair of Assocalzaturifici – the most important in the world – which ranks until 21 September 652 Italian and foreign exhibitors while LineaPelle will open on 22 September. Fairs that team up with the presence, at the inauguration of Giancarlo Giorgetti Minister for Economic Development, Carlo Maria Ferro president of the Ice, Siro Badon president of Micam Milano, Norberto Albertalli, president of TheOneMilano, Franco Gabbrielli presidente Mipel, Gianni Russo president of Lineapelle e Luca Palermoo CEO of Fiera Milano.
The minister Giorgetti underlined the importance of this return in the presence of exhibitors, professional visitors and buyers: “It is not simply a restart but a renaissance because the spiritual energies have also been restarted: the will to do, the entrepreneurial vocation returning to being free even if with some rules to respect. And it is why the government has decided that we must open everything, but respecting further rules. The alternative was the risk of going back to situations that we would never want to see again. We are working on the footwear and textile supply chains, which are the ones who paid the most and it is no coincidence that they are not subject to the release of layoffs. They are the subject of our attention and there will also be some further provision for the sector. Our ambition is to make the best products in the world and therefore to also return to international markets when the world reopens and it is a phase in which these companies, which have resisted with so much effort, must have the State at their side. “.
Siro Badon, president of Assocalzaturifici and Micam Milano, the latest economic data of the production sector which is decisive for the made in Italy and the country’s economy “are comforting and highlighting how even in the second quarter of the year a strong recovery in the main indicators after the surge already recorded in March. “The processing of the Confindustria Moda Study Center for Assocalzaturifici in fact recorded double-digit increases over the previous year: both industrial production (+ 13%) and turnover (+22) increased %). Spending by Italian families is also growing (+ 17.4%) but above all it is exports (+ 31.5%) that can give the strongest boost to Made Italy footwear. “Recovery on the markets to be consolidated because – explains Badon – the gap with pre-Covid levels remains high. If foreign sales limit the gap with 2019 to around -5% in value, but with a -11% in quantity in the first 5 months, domestic demand, industrial production and turnover still remain significantly below the levels, already however unsatisfactory, two years ago, with gaps of more than 15% “.
“The export has already restarted: the export data for the first seven months of the year for Italy mark a + 4% compared to 2019 and therefore we are already at levels above those pre-Covid; this is extremely important – underlines the president of the ICE Carlo Ferro – even if sectors such as footwear and leather have suffered the most in 2020 and are still struggling, this is why we are committed to pushing them on the markets, however they have still marked a 30% recovery for the six months of this year compared to the previous year “.
“Let’s not forget – he continues – that we have set up 28 e-commerce marketplaces in the world and most of these also serve the fashion sector, allowing companies to be present at zero costs and with our support. From this the be-to-be, the relationships between the operators, arriving on a showcase that works in 190 countries. The physical-digital combination used for last year’s edition of Micam X is used during and after the fair to go to those countries from which buyers have not yet moved.
“Since the beginning of September we have participated in the inauguration of thirteen trade fairs in Italy – concludes Ferro – and this is an important fact, combined with the level of quality and product innovation of our companies and it is precisely for this reason that exports have restarted so well. “.
Fiera Milano is once again the large exhibition hub at the service of the economy and SMEs and does so also with events organized directly: in Rho incorso, in Homi Fashion&Jewels, the event dedicated to fashion jewelery, bijou and accessories, organized to inaugurate this sbato which is held in partial contemporaneity with the other events of the Confindustria Moda galaxy, scheduled until 21 September and is crowded with visitors while at fieramilano_MiCo closes this Sunday miart 2021, the prestigious international event dedicated to modern and contemporary art which marked the return in strength of galleries, collectors and visitors with its renewed charge of novelty.
“This makes us say that the restart of the fairs is anything but symbolic but it is taking shape – says al Giornale.it the CEO of Fiera Milano Luca Palermo -. The bet is won and the concept of the fair is strengthened. There were great debates about whether they were needed or not, but this doubt has been resolved itself. Now it is up to us operators and to us Fiera Milano, who are market leaders, to evolve this model to ensure that companies have the reason to continue exhibiting by finding that physical and even virtual place – because this is also important but it does not work on its own. -, in which to offer innovation, product and quality in an important way to the Italian market but in particular to the international one. Our ability to be an international hub, of attracting qualified buyers from all over the world to Milan it will be fundamental and to do so we must offer better tools and easier to use than the fair for exhibitors and visitors and in this the digital is not an enemy but a great aid to the evolution of our business model “.
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