Wednesday, June 22, 2022 at 9:48 AM
The model, who has been married to pop star Justin Bieber for nearly four years, was born Hailey Rhode Baldwin. Now she wants to use her middle name as a brand name for her line of facial care products, but that is not to the taste of designer duo Purna Khatau and Phoebe Vickers.
Rhode brand names have been used for clothing companies since 2013. “We understand that this is the middle of her name, but you can’t just claim a brand name if it’s already being used by someone else,” said the designers ’attorney. “Bieber had previously tried to buy the brand name from my client in 2018, but was refused. Nevertheless, he went ahead with his plan. In doing so, he damaged a company run by two women belonging to minorities in the United States.
“He stole our name,” the indictment read. And both logos would be similar. “This has already caused confusion for several people. We’ve worked hard for that. Hailey can think of any name she wants, she has money and fame. We can’t just change our name, that would cost us too much.”