Russia’s invasion of Ukraine: Zelensky’s four PR tactics for the war – BBC News

June 23, 2022

image source,Reuters

image caption,

President Zelensky appeared as a hologram at a tech innovation conference in Paris, referring to Star Wars.

While Ukrainian soldiers are on the front lines resisting a Russian invasion, Ukrainian President Volodymyr Zelensky has been persistent in his wide-spread campaign to ensure that international support for Ukraine does not fade as the war continues.

Zelensky’s PR offensive has included attending a series of events, meeting with a string of international leaders in Kyiv, taking pictures with celebrities and even appearing as a hologram at a tech conference.

Facing the artillery fire of a powerful enemy, Ukraine needs the help of the international community to resist the Russian invasion.

To gain that support, President Zelensky’s public relations team used creative methods to keep the world’s attention on Ukraine’s plight.

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