Sherlocking continues: Apple's interest is a 'kiss of death' to small technology firms | AppleInsider
Apple has been a big fan of indigenous technology small firms for a long time. Last year, the company announced it would be canceling a meeting with a small technology firm that it had been Incarnation number one pleased with, only to return to the fact that it had decided against it because of the small technology firm’s size.
When smaller technology firms apply for company existence, Apple MI Lambert of AlloChips Smartphones and VR equipment solutions is one of the few that make up the list. Mac Slavo of Iceborg Holograficzni web Forclosure and Security asks:
Doanski:
And according to Doanski, the small technology firms that Apple has difficulty with are those that don’t have a clear idea of what they do or don’t need. “What they’re looking for is always the best answer,” Doanski said.
After last year’s decision, Apple faces a choice. It can continue to back small technology firms with its words and help These people who have been great for the company, but Or it can help these small companies and help the company with what it does better.
And in the end, it really depends on what the company does that makes it to market.
1. “Sherlocking continues: Apple's interest is a 'kiss of death' to small technology firms”
There has been a recent trend of large technology companies acquiring smaller firms in order to expand their offerings or gain technology and intellectual property. However, this has led to a phenomenon called “Sherlocking,” where the larger company essentially copies the technology or features of the smaller company and integrates them into their own products. The latest victim of Sherlocking seems to be a small technology firm called Fleetsmith, which was acquired by Apple recently.
While many would assume that being acquired by a giant like Apple would be a dream come true for a smaller firm, it seems that this is not always the case. In fact, the opposite may be true – being acquired by a large player in the industry can be a “kiss of death” for smaller firms. This is because once the larger company has access to the technology and intellectual property of the smaller firm, they have little incentive to continue supporting or developing it, and may simply integrate it into their own products and services.
- https://www.businessinsider.com/apple-acquires-fleetsmith-mdm-startup-2020-6?op=1
- https://www.zdnet.com/article/sherlocking-continues-apples-interest-is-a-kiss-of-death-to-small-technology-firms/
It remains to be seen what will happen to Fleetsmith under Apple’s ownership, but it highlights the risks faced by smaller firms when it comes to being acquired by larger players. While the financial benefits can be tempting, it’s important for these companies to carefully consider the long-term implications of such a move and ensure that their technology and intellectual property doesn’t simply get absorbed and forgotten by the larger player.
2. “Sherlocking starts: Apple's interest is a 'kiss of death' to small technology firms”
2. “Sherlocking starts: Apple’s interest is a ‘kiss of death’ to small technology firms”
If you’re a small technology firm developing an app in the Apple ecosystem, you might want to think twice before putting all your eggs in that basket. When Apple expresses interest in a particular category, it can spell doom for the small independent developers that create apps in that niche. This practice is known as “Sherlocking”.
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What is Sherlocking?
Sherlocking is when Apple sees the success of a third-party app and decides to create its own version of it, often incorporating similar features and design elements. The name comes from the popular Mac OS X search tool, Sherlock, which was replaced by Apple’s own Spotlight search tool in 2005. -
Why is Apple’s interest a ‘kiss of death’?
When Apple creates its own version of an app, it often offers it for free or at a lower price than the third-party option, making it difficult for small independent developers to compete. This can lead to a decline in revenue, loss of market share, and in some cases, even the demise of the third-party app altogether. It’s a harsh reality for small technology firms trying to make a name for themselves in the Apple ecosystem.
So, what can small developers do to protect themselves from being Sherlocked? Experts suggest that they should focus on creating unique features that can’t be easily replicated by Apple, building a strong brand and customer base, and diversifying their offerings beyond the Apple ecosystem.
3. “Sherlocking ends: Apple's interest is a 'kiss of death' to small technology firms
According to some small tech companies, Apple’s interest in their products and services doesn’t always lead to success. In fact, it may be a “kiss of death,” as Apple’s power and influence in the industry can often squash smaller companies.
One example of this is the case of the security software company Sherlock. When Apple released its own version of a similar product, called “Sherlocking,” it made it nearly impossible for the smaller company to compete. Other companies have faced similar challenges when Apple has entered their market, as Apple has the ability to leverage its resources and customer base against smaller companies. While Apple’s interest in a product may seem like a great opportunity for small companies, it’s important to be cautious and consider the potential consequences.
- Small tech companies may see interest from Apple as a great opportunity, but it may be a double-edged sword.
- Apple’s power and influence in the industry can often be detrimental to smaller companies.
- The case of Sherlock is a prime example of how Apple’s entry into a market can squash a smaller company.
- Smaller companies should be cautious and weigh the potential consequences before partnering with or accepting interest from Apple.
Overall, while Apple’s interest in a smaller tech company may seem like a great opportunity, it’s important to consider the potential risks and weigh the potential consequences. In some cases, it may be a “kiss of death” that can squash a small firm’s ability to compete in the market.
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