Sony sees video games as a new El Dorado against mainstream media | Xbox one

The boss of Sony’s cinema branch believes that the video game sector will be the next target for mergers and acquisitions of companies in their development strategies. The latest health crises have indeed shown the whole world that video games remain the only medium in good shape and growth compared to cinema or television which, for their part, are starting to show their limits according to Tony Vinciquerra, CEO of Sony Pictures. .

The heyday of television and cinema

Speaking at the Bank Of America Merrill Lynch Media, Communications & Entertainment conference this month, Tony Vinciquerra said the next big growth industry will be video games in the face of the decline of TV and film and Sony is , according to him, the company best placed to manage this transition. The Japanese multinational therefore intends to further develop its studios and its investments in video games. Vinciquerra also believes that there are too many movie studios and that their number could be reduced within the next five to ten years.

A pandemic revealing the economic impact of an underestimated sector

According to a recent InvestGame study, the value of mergers and acquisitions in the games industry exceeded $ 22 billion in 2020, including sales of Zenimax to Microsoft and Codemasters to EA, the highest amount since 2016 He specifies that the main buyers in 2020 are Tencent, Embracer Group, Stillfront and Zynga.

The report notes that because video games have overtaken many industries affected by the pandemic, public and private investors have started targeting this industry as a safe bet.

Sony said last April that it would invest more and more in its core game studios in the current fiscal year (ending March 2022), in addition to partnering with outside game developers.

Sony has so far announced partnerships with Haven Entertainment (created by Jade Raymond – Assassin’s Creed), an investment in a multiplayer game made by veterans of Bungie, as well as the acquisition of the PC port Nixxes and the British studio Firesprite. .

PlayStation’s parent company plans to invest an additional $ 184 million in in-house software, according to the CFO. PlayStation also invested an additional $ 200 million in Epic Games this year, in addition to the minority stake it took in the company in July 2020, when Sony made a strategic investment of $ 250 million in the game. Fortnite company and Unreal Engine.

The insatiable appetite of tech giants

The goal for PlayStation is clear: to strengthen its proposals to appeal to an ever-growing audience around the world and to anticipate future trends and consumption habits.

Sony has worked more closely with its film business in recent years, following the opening of PlayStation Productions, a film studio tasked with adapting its game franchises for television and film. Facts which only confirm Sony’s aggressiveness on the market against the giant Microsoft, which has not been hiding its game for over a year.

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