Downtime Cost Calculator
Estimate financial losses from website downtime, server outages, and broken checkout flows.
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Direct revenue losses are calculated by dividing monthly revenue across 720 operating hours per month (30 days × 24 hours). For e-commerce stores and paid SaaS tools, peak-hour outages frequently cause 3× higher damage than off-peak hours.
Uptime SLA benchmarks define contractual availability. A 99.0% SLA permits 7 hours and 12 minutes of monthly downtime. In contrast, 99.9% ("three nines") restricts total outages to less than 44 minutes per month. Breaching your target SLA damages trust and search engine crawling frequency.
Continuous synthetic monitoring notifies engineering teams within 60 seconds of failure. Fast detection prevents cascading multi-hour outages that trigger Google Search Console crawl errors and lost advertising revenue.