AI Platforms Referral Market Share
Meta AI accounted for 31.6% of 332 AI-assistant referral hits across 60 public websites measured by BYOViral between Oct 14, 2026 and Nov 12, 2026.
Total AI Referrals
332
Sampled Websites
60
AI Referral Share Leaderboard
Window: 2026-10-14 to 2026-11-12| # | Platform | Vendor | Referrals (page views) | Share % |
|---|---|---|---|---|
| 1 | Meta AI | Meta | 105 | 31.6% |
| 2 | Claude | Anthropic | 71 | 21.4% |
| 3 | ChatGPT | OpenAI | 69 | 20.8% |
| 4 | Copilot | Microsoft | 55 | 16.6% |
| 5 | Perplexity | Perplexity AI | 16 | 4.8% |
| 6 | Gemini | 6 | 1.8% | |
| 7 | Grok | xAI | 5 | 1.5% |
| 8 | DeepSeek | DeepSeek | 4 | 1.2% |
| 9 | Mistral | Mistral AI | 1 | 0.3% |
Measurement Methodology
Generative AI referrals are identified from first-party HTTP Referer headers matching verified AI assistants (including ChatGPT, Perplexity, Microsoft Copilot, Claude, Google Gemini, and DeepSeek). Datacenter crawlers and search indexers are excluded to ensure metrics represent human users directed from AI conversations to published websites.
Data updates continuously from BYOViral tracking tags. Read full methodology · View all global stats