Web Analytics Knowledge Base
Plain-English reference guides on modern cookieless measurement, traffic sources, engagement metrics and privacy compliance.
Pageviews vs Visitors: What the Difference Really Means
Pageviews count content consumption. Visitors count distinct people. Learn what each metric measures and why they diverge.
What is a Website Session?
The 30-minute idle window convention, session duration mechanics, and single-hit bounces.
What is Bounce Rate and How is it Measured?
Why a high bounce rate is not always bad, single-page reader behaviors, and modern engagement rates.
How to Measure Website Traffic Accurately
Comparing server logs, JavaScript tags, and bot-filtered cookieless telemetry benchmarks.
What is Website Traffic?
Fundamental definitions, traffic categories, and how digital publishers build predictable audience growth.
What is Referral Traffic? Sources, Tracking and Examples
How HTTP referrer headers work, why referrers are increasingly stripped, and how to spot spam domains.
What is Direct Traffic? Definitions and Benchmarks
Bookmarks, typed URLs, dark social apps, and HTTPS-to-HTTP downgrade impacts on referrer reports.
What is Search Engine Referral Share?
Google, Bing, DuckDuckGo, and emerging AI search engines (Perplexity, ChatGPT) compared.
What is Browser Share? Reading Market Stats
How browser shares are calculated, why sources disagree, and QA prioritization for web teams.
What are UTM Parameters and How to Build Them
Campaign source, medium, campaign name, term, and content conventions for marketing campaigns.
What is Referrer Spam and How to Filter It
Ghost referrals, crawl-based spam bots, and how server-side ASN filtering cleans reporting.
How to Read Website Traffic Sources Accurately
Evaluating traffic quality, channel diversification, and avoiding single-source dependency.
What is Cookieless Analytics? A 2026 Guide
How hashing, daily salt rotation, and stateless client tracking deliver real-time data without cookies.
First-Party vs Third-Party Cookies: Technical Differences
Browser cookie phaseout, ITP restrictions, and why first-party measurement is resilient.
What is Cookie Consent and When is it Required?
Article 5(3) of ePrivacy, consent banners, and how to simplify website compliance.
How to Track Website Visitors Without Cookies
Implementation guide: tag deployment, SPA routing integration, and data retention rules.
The State of Cookieless Analytics in 2026
Empirical benchmarks and trends across millions of pageviews on privacy-first platforms.
Blogger
HTML/JavaScript gadget, works on free blogs.
WordPress
Header-code plugin or child theme; WordPress.com notes.
Wix
Custom Code on premium sites with a domain.
Squarespace
Code Injection on plans that include it.
Shopify
One line in theme.liquid.
Webflow
Site-wide head code.
Carrd
Embed element set to Hidden and Head.
Google Sites
Why scripts do not work, and what does.
GitHub README
An image counter in Markdown.